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As an act of governance, sales stewardship directly and positively impacts customer satisfaction and financial strength.
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To quote Peter F. Drucker, “To satisfy the customer is the mission and purpose of every business.”
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- Sales stewardship brings the customer into the organization as an asset beyond simply a means of revenue; it aligns the firm’s often disparate functions, such as operations, finance, marketing and product management, to heighten market sensitivity, reduce internal costs and increase both margins and revenue.
- Sales stewardship leads the organization from transaction-based sales to relationship-based sales; it puts the client’s needs first as an act of stewardship, resulting in long-term positive economic returns.
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