Defining Stewardship in Sales

As an act of governance, sales stewardship directly and positively impacts customer satisfaction and financial strength.

To quote Peter F. Drucker, “To satisfy the customer is the mission and purpose of every business.”

• • Sales stewardship brings the customer into the organization as an asset beyond simply a means of revenue; it aligns the firm’s often disparate functions, such as operations, finance, marketing and product management, to heighten market sensitivity, reduce internal costs and increase both margins and revenue.
  • Sales stewardship leads the organization from transaction-based sales to relationship-based sales; it puts the client’s needs first as an act of stewardship, resulting in long-term positive economic returns.