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Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer.
- “I don’t know your company.”
- “I don’t know your company’s product.”
- “I don’t know what your company stands for.”
- “I don’t know your company’s customers.”
- “I don’t know your company’s record.”
- “I don’t know your company’s reputation.”
- “Now, what was it you wanted to sell me?”
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