Marketing: 7 Points Marketing Must Address to Pave the Way for Sales

Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer.

1. “I don’t know your company.”
2. “I don’t know your company’s product.”
3. “I don’t know what your company stands for.”
4. “I don’t know your company’s customers.”
5. “I don’t know your company’s record.”
6. “I don’t know your company’s reputation.”
7. “Now, what was it you wanted to sell me?”