The Customer’s Paradigm

[ultimate_heading alignment=”left” main_heading_margin=”margin-bottom:40px;” margin_design_tab_text=””]“Customers want a unique response. They want us to make an exception in response to the specifics of their requirements. Responsiveness runs deeper than a friendly voice, good listening skills, a positive attitude, a welcoming website. Customers want more control over their relationship with us. They want to choose who serves them;…

Turning Significant Expense into Competitive Advantage

[ultimate_heading main_heading=”Aka The Benefits of Scanning for Vendor Footprint Collapse” alignment=”left” main_heading_margin=”margin-bottom:40px;” margin_design_tab_text=””]Paradigm Consulting has suggested a shift in perspective when an enterprise is viewing its vendors, particularly those with the largest share of expense. In very short form, here are opportunities we suggest pursuing. One caution: pursuing any of these even a modicum of…

Marketing: 7 Points Marketing Must Address to Pave the Way for Sales

[ultimate_heading alignment=”left” main_heading_margin=”margin-bottom:40px;” margin_design_tab_text=””] Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer. “I don’t know your company.”…