The Significance of Integrity
“A business can’t have ethics any more than a building can have ethics.” – Milton Friedman. Integrity cannot be delegated or faked.© 2020 Paradigm Consulting LLC. All Rights Reserved.
The Customer’s Paradigm
“Customers want a unique response. They want us to make an exception in response to the specifics of their requirements. Responsiveness runs deeper than a friendly voice, good listening skills, a positive attitude, a welcoming website. Customers want more control over their relationship with us. They want to choose who serves them; they want more…
Turning Significant Expense into Competitive Advantage
Aka The Benefits of Scanning for Vendor Footprint CollapseParadigm Consulting has suggested a shift in perspective when an enterprise is viewing its vendors, particularly those with the largest share of expense. In very short form, here are opportunities we suggest pursuing. One caution: pursuing any of these even a modicum of hope for success will…
Marketing: 7 Points Marketing Must Address to Pave the Way for Sales
Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer. “I don’t know your company.” “I don’t know your…
7 Ways to Gauge How Well You’re Managing Your Vendors
Caveat #1: This discussion is not relevant from Paradigm’s standpoint unless approached from a position of stewardship. You must extend as much courtesy and commitment to your vendor as you expect from them. We submit this is a redefinition of the word, “vendor.” Caveat #2: How one gauges successful vendor management often is largely defined…
The Importance of Integrity
“Of all the will toward the ideal in mankind only a small part can manifest itself in public action. All the rest of this force must be content with small and obscure deeds. The sum of these, however, is a thousand times stronger than the acts of those who receive wide public recognition. The latter,…