At the risk of oversimplifying it, the typical business must manage costs and revenues uniquely well to survive and thrive through a recession. While many of the steps may be too late to enact once a recession has hit, there are very effective ways to get on track. Here, we’ll address a few specific to…
At the risk of oversimplifying it, the typical business must manage costs and revenues uniquely well to survive and thrive through a recession. While many of the steps may be too late to enact once a recession has hit, there are very effective ways to get on track. Here, we’ll address a few specific to…
Orville Wright did not have a pilot’s license, which is one way to say he operated from his own unique paradigm. In order to stand out from the crowd in dealing with this pandemic, you will need to operate from your own unique paradigm as well. This will best serve what you care about most…
“A business can’t have ethics any more than a building can have ethics.” – Milton Friedman. Integrity cannot be delegated or faked.© 2020 Paradigm Consulting LLC. All Rights Reserved.
“Customers want a unique response. They want us to make an exception in response to the specifics of their requirements. Responsiveness runs deeper than a friendly voice, good listening skills, a positive attitude, a welcoming website. Customers want more control over their relationship with us. They want to choose who serves them; they want more…
Aka The Benefits of Scanning for Vendor Footprint CollapseParadigm Consulting has suggested a shift in perspective when an enterprise is viewing its vendors, particularly those with the largest share of expense. In very short form, here are opportunities we suggest pursuing. One caution: pursuing any of these even a modicum of hope for success will…
Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer. “I don’t know your company.” “I don’t know your…
Caveat #1: This discussion is not relevant from Paradigm’s standpoint unless approached from a position of stewardship. You must extend as much courtesy and commitment to your vendor as you expect from them. We submit this is a redefinition of the word, “vendor.” Caveat #2: How one gauges successful vendor management often is largely defined…
Fallacies and Self-deceit, Followed by a SuggestionLeadership’s Bullet Through the Foot: Self-deceit When it Comes to Addressing Client Churn. In one typical B2B principal survey, 93% of respondents said that customer retention is just as important or more important than new client acquisition. Yet client churn continues at very expensive rates in many of the…