“Customers want a unique response. They want us to make an exception in response to the specifics of their requirements. Responsiveness runs deeper than a friendly voice, good listening skills, a positive attitude, a welcoming website. Customers want more control over their relationship with us. They want to choose who serves them; they want more…
Aka The Benefits of Scanning for Vendor Footprint CollapseParadigm Consulting has suggested a shift in perspective when an enterprise is viewing its vendors, particularly those with the largest share of expense. In very short form, here are opportunities we suggest pursuing. One caution: pursuing any of these even a modicum of hope for success will…
Early in the customer funnel, if not beforehand, your marketing team should be helping prospects understand these 7 critical points about your business. They establish awareness and credibility upfront, enabling your sales team to have a much higher and faster conversion rate from prospect to customer. “I don’t know your company.” “I don’t know your…
Caveat #1: This discussion is not relevant from Paradigm’s standpoint unless approached from a position of stewardship. You must extend as much courtesy and commitment to your vendor as you expect from them. We submit this is a redefinition of the word, “vendor.” Caveat #2: How one gauges successful vendor management often is largely defined…
Fallacies and Self-deceit, Followed by a SuggestionLeadership’s Bullet Through the Foot: Self-deceit When it Comes to Addressing Client Churn. In one typical B2B principal survey, 93% of respondents said that customer retention is just as important or more important than new client acquisition. Yet client churn continues at very expensive rates in many of the…
1. Understand the baseline characteristics to assess, consider and weigh Empathy: Without empathy, one cannot pick up on the subtle clues and cues provided by others. Not to be confused with sympathy, empathy enables one to see and feel the prospect’s perspective while also bringing the other side of the discussion to light for the…
Can it be outsourced? In many cases, yes, particularly in a B2C environment. If you’re in the B2C space and leadership has no natural talent in this area and the initiatives for success seem daunting without adding the task of sales to the mix, this might make a great deal of sense. Certainly, worth exploring.…
Do you want a manager or a leader? We all recognize the well-known path of successful salespeople being promoted to sales manager. Only for painfully too many, they then provide mediocre performance to the organization. However, when the sales-management role is leadership-centric vs. management, the likelihood of success is greater. Conversely, they do much worse…
“Of all the will toward the ideal in mankind only a small part can manifest itself in public action. All the rest of this force must be content with small and obscure deeds. The sum of these, however, is a thousand times stronger than the acts of those who receive wide public recognition. The latter,…
Paradigm Consulting is defining VENDOR STEWARDSHIP in the context of providing concrete, sustainable results: Should decision-making criteria be departmentally or individually centered when impactful to an organization at large? I’m among the last that go for a “team kumbaya,” committee-based decision-making process, but too often, too much power is ceded to those who are A-types…